This is one of the best classes I’ve ever taken. Erica Mills is a phenomenal teacher. Thank you!” Daniel de Zeeuw

Ready to increase donations and do more good in the world?

Super fantastic. We’re psyched for you! We know how busy nonprofit professionals like you are, so we’ve made this training as flexible as possible. You can sign up anytime and move through the material at your pace.

What (exactly) will you learn in the class?

  • A proven method for creating a Messaging Platform that will stand out to supporters.
  • The very best way to get your board and staff to use language that is concise, compelling, and repeatable.
  • How to create (or lightly modify, depending on what you can and want to do) your Mission, Vision, and Values statements.
  • How to set goals and objectives.
  • What brand personality is and how to define it for your organization.
  • What makes you truly unique.
  • How to identify, prioritize, and engage your target audiences.
  • How to create powerful personas.
  • How to easily integrate research into your marketing and communications so you can see what’s working and what’s not.
  • The biggest messaging mistakes organizations make…and how to avoid them.


Sign me up!

Who should take this class?

Goal-oriented nonprofit professionals and social innovators who are ready to raise awareness, increase donations, recruit new board members, and/or achieve other goals that will accelerate and amplify their success. This class isn’t for people who are happy with the status quo. It’s not for people who are content with mediocrity. It’s for people willing to carve out a little time to do the work and are excited about producing dramatic results.

What support will you get?

A lot. There are twelve lessons. With each lesson, you get everything you need to put everything you learn into action:

  • Access to a private Facebook group where you ask questions anytime
  • On-line Office Hours with Erica Mills and the Claxon Team every other Tuesday
  • Interactive Video Lectures with Erica Mills
  • Step-by-step Homework Assignments (that are actually fun to do!)
  • Simple-to-use Study Guides
  • Comprehensive Checklists
  • A Stakeholder Survey
  • Bonus Readings


“Thank you for launching Claxon University. When I presented the Messaging Snapshot to our board, the committee chairperson said, “This is perfect for first time board members and new employees! It’s a complete, really simple way to explain the company to anybody. I was really impressed.” Claxon U has been an amazing experience!Mark James, Entrust Community Services

How much does it cost?

Tuition is $949, plus tax. With Claxon University students increasing their donations by up to 175%, this course pays for itself. With our 30-day no-questions-asked money back guarantee, you have nothing to lose (and a whole bunch to gain!) 

Register Now!

What if you don’t like the class?

We have a 30 day, no-questions-asked refund policy. Not getting what you want out of the class? Not a problem.

What will happen when you register?

You will get an email that walks you through everything you need to do to get ready. How to access the videos and study guides, where to turn to if you get stuck. Everything. You will be able to access the class materials immediately, so you can dive in right away.

Is the class eligible for CFRE credits?

Yes! 24 credits, in fact. At $39.50 per credit, it makes it one of the most cost-effective ways to earn, or keep current, your CFRE credential.

Ready to increase donations and do more good in the world?


Yes, I'm ready!